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Mizu - The Smartest Towel

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70 $70.00

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70 $70.00


The Best Towel Money Can Buy

Mizu Size Guide

Mizu’s silver infused towels can permanently prevent 99% of all bacterial growth before it even starts.

Pure Silver in Every Fiber

Mizu Towel’s fibers are carefully coated with pure silver. This technology is proven to eliminate up to 99% of bacteria.

Tiny silver fibers are twisted with our Xinjiang cotton. This allows the Mizu to eliminate bacterial growth while remaining lusciously soft and absorbent.

Rest assured that our silver technology is permanently integrated into our fiber and will not wear out. In fact, we even offer a lifetime odor-free guarantee.

Craftsmanship​ ​and​ ​Technology​ ​in​ ​Harmony

​​Mizu​​ ​is​ ​a​ ​​spa-grade,​​ ​​Japanese​ ​inspired​ ​smart​ ​towel​​ ​that​ ​channels​ ​the​ ​power​ ​of proprietary ​color-changing​ ​dyes​​ ​to​ ​detect​ ​contaminants.​ ​It​ ​is​ ​​concept​ ​proven​ ​​and​ ​a​ ​​real product​,​ ​and​ ​as​ ​you​ ​can​ ​see​ ​we​ ​have​ ​a​ ​batch​ ​prepared​ ​for​ ​our​ ​amazing​ ​early​ ​backers!

Sensing​ ​areas​ ​change​ ​color​ ​from​ ​blue​ ​to​ ​red​ ​after​ ​contact​ ​with:

Mizu​ Red​:​ ​wash​ ​immediately​ ​to​ ​avoid​ ​dangerous​ impurities and chemicals.

Credibility​ ​Assured

Our​ ​team​ ​is​ ​composed​ ​of​ ​MIT​ ​PhD​ ​holders,​ ​and​ ​multiple​ ​degree​ ​holders​ ​from​ ​the​ ​world’s most​ ​prestigious​ ​universities.​ ​We’ve​ ​worked​ ​with​ ​the​ ​world’s​ ​best​ ​scientists​ ​and​ ​engineers through​ ​significant​ ​trial​ ​and​ ​error​ ​to​ ​create​ ​this​ ​patented​ ​product.​ ​Mizu’s​ ​extended​ ​family includes​ ​thought​ ​leaders​ ​from​ ​the​ ​Forbes’s​ ​premiere​ ​30​ ​Under​ ​30​ ​list,​ ​cross-disciplinary Professors​ ​as​ ​well​ ​as​ ​University​ ​Deans.

We'll do anything to avoid getting sick. Yet... most people don't realize the items getting us sick are what we use every day - towels

While being used, towels are contaminated with skin grease, sweat, and bodily secretions like dead skin cells

These contaminants cannot be seen with the naked eye, but can be harmful to your skin and overall health

The towel you used this morning is now breeding ground for potentially life-threatening bacteria

Your​ ​Towel’s​ ​Dirty​ ​Secret

Generic​ ​Won’t​ ​Cut​ ​It

Sick?​ ​Blame​ ​Your​ ​Towels

Lifecycle​ ​of​ ​a​ ​Towel

If​ ​the​ ​towel​ ​smells​ ​bad​ ​to​ ​you,​ ​it’s​ ​already​ ​way​ ​too​ ​late. Mizu​ ​is​ ​a​ ​reliable​ ​way​ ​to​ ​tell​ ​how​ ​dirty​ ​your​ ​towel​ ​is.


Standard​ ​towels​ ​have​ ​to​ ​be​ ​washed​ ​at​ ​low​ ​temperatures​ ​or​ ​they​ ​will​ ​break​ ​down.​ This lower​ ​temperature​ ​is​ ​where​ ​skin​ ​infecting​ ​bacteria​ ​like​ ​E​ ​coli​ ​thrive.​ These​ ​bacteria​ ​are especially​ ​potent​ ​to​ ​children.​ This​ ​is​ ​why​ ​it​ ​is​ ​important​ ​to​ ​wash​ ​and​ ​dry​ ​towels​ ​at​ ​high temperatures.

The​ ​Science​ ​Behind​ ​Mizu

Mizu’s​ ​Natural​ ​Detection​ ​System

​How​ ​Mizu​ ​Stacks​ ​Up

Mizu​ ​is​ ​made​ ​to​ ​be​ ​washed​ ​at​ ​high​ ​temperatures​ ​and​ ​won't​ ​lose​ ​softness​ ​or​ ​usability​ ​no matter​ ​how​ ​many​ ​times​ ​you​ ​put​ ​it​ ​through​ ​the​ ​wash.​ This​ ​is​ ​because​ ​of​ ​the​ ​rigid​ ​quality control​ ​standards​ ​modeled​ ​after​ ​the​ ​inspiration​ ​behind​ ​Mizu​ - ​perfectionist​ ​Japanese Craftsmanship.

Japanese Craftmanship

Luscious​ ​Absorbency

Due​ ​to​ ​soft​ ​water​ ​and​ ​purity​ ​from​ ​harsh​ ​chemicals,​ ​Mizu​ ​towels​ ​have​ ​unbelievable​ ​water absorbency.

Harmony​ ​in​ ​Quality

Most​ ​towels​ ​can​ ​dry​ ​you.​ ​Some are even soft.​ ​A​ ​few​ ​amazing​ ​towels​ ​even​ ​dry​ ​quickly. Mizu takes it a step further by​ ​weaving​ ​these​ ​qualities​ ​with​ ​​bacterial​ prevention and impurity detection​.


If​ ​you​ ​have​ ​children,​ ​you​ ​know​ ​they​ ​love​ ​two​ ​things:​ ​gross​ ​stuff​ ​and​ ​animals.​ ​ Mizu’s​ ​child​ ​towel and​ ​bib​ ​helps​ ​teach​ ​staying​ ​clean​ ​in​ ​a​ ​style​ ​kids​ ​love.

Technology​ ​&​ ​Tradition​ ​in​ ​Every​ ​Thread

The Story

Our​ ​story​ ​began​ ​in​ ​Imabari,​ ​Japan.

The​ ​city,​ ​nestled​ ​within​ ​the​ ​inland​ ​islands​ ​of​ ​the​ ​Ehime​ ​Prefecture,​ ​is​ ​known​ ​as​ ​the​ ​towel​ ​making capital​ ​of​ ​the​ ​world.​ ​At​ ​the​ ​world’s​ ​towel​ ​making​ ​capital​ ​we​ ​watched​ ​spinning,​ ​weaving,​ ​precision at​ ​levels​ ​of​ ​quality​ ​that​ ​challenged​ ​us​ ​to​ ​create​ ​something​ ​truly​ ​special​ ​for​ ​the​ ​folks​ ​at​ ​home.

We​ ​wanted​ ​to​ ​pull​ ​a​ ​​modern​,​ ​​hygienic​ ​​spin​ ​on​ ​a​ ​well-known​ ​product:​ ​the​ ​towel.​ ​The​ ​simple notion​ ​sparked​ ​a​ ​complex​ ​idea​ ​-​ ​what​ ​if​ ​we​ ​engineered​ ​home​ ​products​ ​that​ ​could​ ​detect​ ​and prevent​ ​bacteria?​ ​The​ ​potential​ ​for​ ​the​ ​technology​ ​would​ ​be​ ​endless,​ ​towels​ ​just​ ​being​ ​the​ ​start. After​ ​countless​ ​iterations,​ ​cups​ ​of​ ​coffee,​ ​meetings​ ​with​ ​factories,​ ​scientists,​ ​and​ ​engineers, Mizu​ ​​has​ ​finally​ ​come​ ​alive.​ ​We​ ​can’t​ ​wait​ ​for​ ​you​ ​to​ ​experience​ ​it.

How does Mizu compare to a regular towel?

Mizu outperforms regular and specialist towels in terms of hygiene and overall feel.


Material Qualities Max Washing Temperature Bacteria (After 3 Days) Bacteria Eliminated By Wash Washing Result

Generic Dept. Store Towels

Low Quality Cotton

Cheap as it feels


1,000,000 / (200x safe level)


Faded Highly Contaminated Loss of Softness

Designer Cotton Towels

High Quality Cotton


Very Warm

10,000 / (20x safe level)


Contaminated Loss of Softness

Microfiber Hygienic Towels

Synthetic Miccrofiber

Absorbent Antibacterial




No Bacteria

Mizu Luxury Towels

Imabari Staple Cotton

Absorbent Antibacterial Royalty Soft Dries Fastest




Purified Softer With Wash


How do I wash my Mizu Towel?

We recommend machine washing in cold and gentle cycle for optimal washing to maintain the good quality of the towel, however you can also wash in hot water and high tumble dry.

Why have the sensing strips come out of the wash pink? 

​This actually means that there is still some soap left on your towel after you have washed it. Some brands of detergent (e.g., Tide) don't dissolve as well in water compared to other brands. Please try another brand of detergent and run it through a wash again and you should see that it has turned blue if all the soap has come off.

Strips not changing colors?

Sensing areas won't change color unless they detect contamination that requires cleaning. For instance, after repeated contact with bacteria, dirt, or sweat. To test this, you can use something with a similar chemistry as sweat, such as Sprite, and it will most likely show a change.

Where is Mizu produced?

The crafting process of Mizu begins in Japan and is completed in a specialist factory in China. This factory's expertise is towel making for the Japanese market and for Japanese companies. We do this to ensure that the towel is high quality and follows Japanese craftsmanship principles while remaining affordable.

How can I tell if they have silver in them or not?

Although difficult with the naked eye, if you look close enough you may see the different threads. Otherwise, there are also various machines/detectors where you can use a sensor to check Mizu's silver content.

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