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La Riche Directions Semi-Permanent Hair Colour Dye

Availability: In stock

6.99 $6.99

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What Product is for you?

Hair colour

Semi-permanent conditioning hair colour in 36 colours

box of Directions Hair Colour.

Dark Tulip

Dark Tulip

Dark Tulip
Tulip

Tulip

Tulip
Rose Red

Rose Red

Rose Red
Poppy Red

Poppy Red

Poppy Red
Pillarbox Red

Pillarbox Red

Pillarbox Red
Mandarin

Mandarin

Mandarin
Flamingo Pink

Flamingo Pink

Flamingo Pink
Violet

Violet

Violet
Lilac

Lilac

Lilac
Lavender

Lavender

Lavender
Rubine

Rubine

Rubine
Plum

Plum

Plum
Atlantic Blue

Atlantic Blue

Atlantic Blue
Lagoon Blue

Lagoon Blue

Lagoon Blue
Turquoise

Turquoise

Turquoise
Alpine Green

Alpine Green

Alpine Green
Apple Green

Apple Green

Apple Green
Spring Green

Spring Green

Spring Green
Bright Daffodil

Bright Daffodil

Bright Daffodil
Silver

Silver

Silver
Fire

Fire

Fire
Midnight Blue

Midnight Blue

Midnight Blue
Ebony

Ebony

Ebony
Vermillion Red

Vermillion Red

Vermillion Red
Flame

Flame

Flame
Carnation Pink

Carnation Pink

Carnation Pink
Neon Blue

Neon Blue

Neon Blue
Pastel Pink

Pastel Pink

Pastel Pink
Coral Red

Coral Red

Coral Red
Cerise

Cerise

Cerise
Tangerine

Tangerine

Tangerine
White Toner

White Toner

White Toner
Apricot

Apricot

Apricot
Fluorescent Glow

Fluorescent Glow

Fluorescent Glow
Denim Blue

Denim Blue

Denim Blue
Wisteria

Wisteria

Wisteria

How to apply Directions

How to apply Directions

Please ensure you have performed your Strand and Skin Sensitivity tests beforehand.

Step 1
1

Pop on something old incase you get messy.

Shampoo the hair with a PH balanced shampoo (*Cough cough* - ours is great). Without boring you with the science, these shampoos help the hair achieve the best acid balance - which in turns helps Directions develop as well as it can.

Step 2
2

Apply Directions with the aid of a tint brush.

Comb Directions into the hair until it becomes frothy, ensuring the hair you are wanting to colour is entirely covered.

Step 3

3

Your strand test results will determine your personal development time, but on average we advise to leave Directions to develop for 15-30 minutes.

A plastic hair or shower cap will help retain some heat, helping the development.

Step 4

4

Thoroughly rinse Directions out of the hair with warm water.

Ideally, do your rinsing away from the face and body (not in the shower) - multi coloured skin was so last year.

Step 5

5

Dry and style as usual and then of course take a picture and upload it to one of our competitions.

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