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ENDURA COOLING TOWEL

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17.99 $17.99

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DESCRIPTION

The Mission EnduraCool™ Instant Cooling Towel is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The patented technology, Powered by Coolcore™, works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

 

Towel Dimensions: 12.25" x 33"

FEATURES & BENEFITS

Patented technology cools to 30 degrees below average body temperature when wet

UPF 50 protection from the sun

Chemical-free

When wet, stays cool for hours

When dry, soft and absorbent

Reusable and machine washable

ENDURACOOL

INSTANT COOLING TECHNOLOGY

THE PROBLEM

HEAT-RELATED ILLNESS AFFECTS TENS OF THOUSANDS OF ATHLETES AT EVERY LEVEL OF SPORT ONE OF THE LEADING CAUSES OF PREVENTABLE SPORTS INJURY
MAJOR ORGANS CAN STOP FUNCTIONING IF THE BODY TEMPERATURE GETS ABOVE 104.5° - 105° F

SOURCE: NATIONAL CENTER FOR SPORTS SAFETY

INEFFICIENT OPTIONS

CURRENT OPTIONS FOR COOLING DOWN YOUR TEMPERATURE FALL SHORT OF MEETING THE NEEDS OF TODAY’S ATHLETES:
TEMPORARY • CUMBERSOME • HARD-TO-CARRY • NON WEARABLE • MAY REQUIRE REFRIGERATION SOAKS CLOTHING, ADDING EXTRA WEIGHT AND DRAG • DOESN’T PROVIDE SUSTAINED COOLING

THE SOLUTION: ENDURACOOL

ON DEMAND COOLING: WORKING TO ADDRESS THE PERVASIVE PROBLEM OF OVERHEATING, MISSION CONTINUES TO LEAD THE INDUSTRY IN WEARABLE COOLING INNOVATION. ENDURACOOL, A REVOLUTION IN FABRIC TECHNOLOGY, DELIVERS FAST, LONG-LASTING COOLING TO HELP ENHANCE PERFORMANCE BY KEEPING YOU FOCUSED ON YOUR GAME AND NOT YOUR BODY TEMPERATURE.

THE TECHNOLOGY

MISSION’S ENDURACOOL IS POWERED BY COOLCORE™, THE INDUSTRY’S FIRST CHEMICAL-FREE COOLING MATERIAL FOR THE TEXTILE MARKET. THIS MATERIAL RECENTLY RECEIVED PATENT PROTECTION AS THE ONLY INNOVATION THAT DELIVERS THREE DISTINCT FUNCTIONS TO REDUCE THE FABRIC’S SURFACE TEMPERATURE UP TO 30°.

  • 1. WICKING
  • 2. MOISTURE CIRCULATION
  • 3. REGULATED EVAPORATION

IN ADDITION TO THE COOLING BENEFITS, THE MATERIAL IS SIGNIFICANTLY DRIER DUE TO ITS NON-CLING, NON-SATURATED NATURE, AND BECAUSE IT IS CHEMICAL-FREE, THE COOLING BENEFIT NEVER WASHES OUT

EnduraCool: The Technology

HOW THE TECHNOLOGY WORKS

FREQUENTLY ASKED QUESTIONS


QUESTION 1
HOW DOES THE ENDURACOOL TECHNOLOGY WORK?
A REVOLUTION IN COOLING, THIS PERFORMANCE FABRIC ABSORBS AND RETAINS SWEAT AND WATER, CIRCULATING THE MOLECULES WHILE REGULATING THE RATE OF EVAPORATION TO ENSURE AN INSTANT COOLING EFFECT AGAINST THE SKIN, WITHOUT FEELING WET.

QUESTION 2
WHAT ARE THE STEP-BY-STEP INSTRUCTIONS ON HOW TO ACHIEVE THE BEST RESULTS WITH MY ENDURACOOL PRODUCT?
TO ACHIEVE THE BEST RESULTS WITH YOUR ENDURACOOL PRODUCT FOLLOW AN EASY 3 STEP PROCESS:
1. SOAK WITH WATER OR SWEAT
2. WRING OUT THE EXCESS 
3. GRAB THE FABRIC AT BOTH ENDS AND PULL HANDS APART; SNAPPING THE FABRIC TO ACTIVATE THE COOLING TECHNOLOGY
*AFTER 3-5 SNAPS, WAIT 1-2 MINUTES FOR THE FABRIC TO COOL
 
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QUESTION 3
WHY IS MY ENDURACOOL PRODUCT NOT COOL WHEN I TAKE IT OUT OF THE PACKAGE?
YOU HAVE TO GET THE FABRIC WET AND FOLLOW THE STEP-BY-STEP INSTRUCTIONS. THE ENDURACOOL FABRIC MUST HAVE WATER OR MOISTURE, AND AIR IN ORDER TO ACTIVATE THE COOLING PROCESS.

QUESTION 4
WHEN DO I USE THE ENDURACOOL PRODUCTS?
YOU CAN USE THE ENDURACOOL PRODUCTS DURING OR AFTER ACTIVITY TO PROVIDE SUSTAINED COOLING ON YOUR NECK, HEAD OR OTHER HOT ZONES

QUESTION 5
WHAT IS THE UPF PROTECTION FACTOR OF THE ENDURACOOL FABRIC?
THE ENDURACOOL TOWEL HAS A UPF 50 PROTECTION FACTOR. IT WILL HELP PROTECT YOU FROM THE SUN WHEN IT IS COVERING THE SKIN.

QUESTION 6
HOW LONG DOES THE FABRIC STAY COOL FOR?
TYPICALLY, THE FABRIC WILL STAY COOL FOR UP TO 2 HOURS WHEN IT’S WET. RESULTS MAY VARY. THE LENGTH OF TIME THAT THE ENDURACOOL FABRIC STAYS COOL CAN VARY DEPENDING ON THE WATER SATURATION LEVEL, THE SURROUNDING TEMPERATURE, THE CLIMATE AND THE OVERALL BODY TEMPERATURE. IF THE FABRIC BEGINS TO LOSE ITS COOLNESS SIMPLY RE-WET AND RE-ACTIVATE ITS COOLING TECHNOLOGY BY SNAPPING IN THE AIR.

QUESTION 7
WILL THE ENDURACOOL HELP MY PERFORMANCE?
PERFORMANCE TAKES ENERGY, AND WHEN YOU NEED TO EXPEND ENERGY TO COOL YOUR BODY YOU ARE IN EFFECT USING VALUABLE ENERGY THAT COULD BE RESERVED FOR PERFORMANCE. ENDURACOOL IS DESIGNED TO HELP COOL YOU DOWN - THEREFORE YOU CAN PRESERVE ENERGY FOR YOUR ACTIVITIES.

QUESTION 8
WHICH ATHLETES ENDORSE THE ENDURACOOL PRODUCTS?
MANY ACCOMPLISHED ATHLETES USE ENDURACOOL. NBA ALL STAR DWYANE WADE, TENNIS SUPERSTAR SERENA WILLIAMS, SOCCER CHAMPION MIA HAMM AND TRIATHLETE SARAH HASKINS ARE JUST A FEW OF THE WORLD’S MOST ELITE ATHLETES USING AND ENDORSING THE ENDURACOOL PRODUCTS.

QUESTION 9
WILL THE COOLING TECHNOLOGY OF THE ENDURACOOL FABRIC DIMINISH OVER TIME?
ENDURACOOL FABRIC IS DESIGNED TO LAST A LONG TIME, IT’S REUSABLE AND MACHINE WASHABLE. HOWEVER, AS WITH ANY TEXTILE OR APPAREL, THE FABRIC STRUCTURE OF THE TOWEL WILL WEAR DOWN OVER TIME WITH NORMAL WEAR AND TEAR, AND THE STANDARD WASH & DRY PROCESS. RESULTS MAY VARY.

QUESTION 10
HOW DO I CARE FOR MY ENDURACOOL PRODUCT?
WASH BEFORE FIRST USE. MACHINE WASH COLD WITH LIKE COLORS. TUMBLE DRY LOW. DO NOT BLEACH. DO NOT USE SOFTENERS. DO NOT IRON.

QUESTION 11
HOW SHOULD I CARE FOR MY ENDURACOOL PRODUCTS BETWEEN WASHES?
BETWEEN WASHES AND USES, AIR-DRY THE ENDURACOOL FABRIC BEFORE STORING. DO NOT STORE THE TOWEL IN A CLOSED CONTAINER WHILE WET OR AN ODOR COULD DEVELOP.

QUESTION 12
WHAT DO I DO IF AN ODOR DEVELOPS?
IF AN ODOR DEVELOPS, WASH THE ENDURACOOLTM PRODUCT WITH DETERGENT ON A NORMAL CYCLE AND TUMBLE OR LINE DRY.

QUESTION 13
CAN I USE THE ENDURACOOL CONTAINER TO STORE MY TOWEL?
YOU CAN USE THE CONTAINER TO STORE A WET TOWEL FOR USE OVER SHORT PERIODS OF TIME. FOR EXAMPLE, WET THE TOWEL AT HOME, AND BRING TO AN OUTDOOR EVENT TO USE AND COOL WHEN NEEDED. HOWEVER, DO NOT STORE A WET TOWEL IN THE CONTAINER FOR A LONG PERIOD OF TIME OR OVERNIGHT.

QUESTION 14
DO YOU NEED TO SNAP THE PRODUCT FOR THE COOLING TO BEGIN?
THE ENDURACOOL FABRIC NEEDS MOISTURE (SWEAT OR WATER) AND AIR TO ACTIVATE. THE SNAPPING ACTION SIMPLY GENERATES AIR FLOW THROUGH THE FABRIC TO ACTIVATE THE COOLING PROPERTIES. SNAPPING, WAVING AND FLICKING WILL ALL WORK TO ACTIVATE.

QUESTION 15
WHAT SHOULD I DO IF I SNAP THE ENDURACOOL FABRIC, BUT IT DOES NOT GET COOL?
IF THE ENDURACOOL FABRIC DOES NOT GET COOL AFTER BEING SNAPPED, ENSURE THE IT IS COMPLETELY WET, AND ENSURE THAT YOU HAVE SNAPPED IT THREE TO FOUR TIMES FOR ACTIVATION. ALTHOUGH ENDURACOOL
WILL TYPICALLY COOL RAPIDLY, MAKE SURE YOU HAVE GIVEN IT AT LEAST TWO MINUTES TO ACHIEVE ITS
COOLING EFFECT.

QUESTION 16
HOW COLD WILL THE ENDURACOOL FABRIC GET?
WHEN WET THE FABRIC TYPICALLY COOLS TO 30° BELOW AVERAGE BODY TEMPERATURE. THIS IS BETWEEN 59° F AND 69° F. RESULTS MAY VARY BASED ON SATURATION LEVEL, TEMPERATURE, CLIMATE AND OVERALL BODY TEMPERATURE.

QUESTION 17
CAN I REACTIVATE THE ENDURACOOL FABRIC?
THE COOLING EFFECTS WILL LAST FOR HOURS, AND ARE EASILY REACTIVATED BY SIMPLY REWETTING THE FABRiC, AND RE-SNAPPING.

QUESTION 18
WHILE EXERCISING, WHY DOESN’T THE ENDURACOOLTM FABRIC STAY AS COOL AS WHEN ORIGINALLY ACTIVATED?
WHEN YOU EXERCISE, YOUR BODY SENDS WARM BLOOD NEAR THE SURFACE OF YOUR SKIN TO HELP KEEP YOUR TOTAL BODY TEMPERATURE COOL. THE HARDER YOU WORK, THE HARDER THE TOWEL NEEDS TO WORK TO HELP YOU FEEL COOLER. BY FOLLOWING THE 3-STEP ACTIVATION, THE FABRIC’S TEMPERATURE STAYS COOLER THAN YOUR SKIN TEMPERATURE AND KEEPS WORKING FOR YOU.

QUESTION 19
DOES THE ENDURACOOL TOWEL HAVE ANY OTHER USES BESIDES COOLING?
YES, WHEN NOT ACTIVATED FOR COOLING THE ENDURACOOL TOWEL WIPES AWAY WATER AND SWEAT, PROVIDING A GREAT WAY TO KEEP DRY DURING AN INTENSE WORKOUT.

 

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